Appendix D
From: To
Subject: RE:
Pre-Consultation Regarding Premises License Application for Pepe’s Piri Piri, Brighton
Date: 04 December
2024 15:33:54
Good Afternoon
Faisal,
Thank you again for coming back to me and for your patience for a
response following me being away last week.
Unfortunately
Sussex Police would still not be able to support the type of operation that you
are proposing. We maintain our position that there is increased risk of crime
& disorder in the Lewes Road area and that any additional licensable
activity into the early hours is a potential risk. For your reference, Police Licensing did raise representations
against the REDACTED
application,
although it was ultimately granted by the Licensing Committee.
Therefore,
as mentioned before, you are within your rights to submit your application with
the hours and operating schedule that your business requires, and have it heard
by a Committee if Police raise a representation. The Panel can then weigh up
all they hear from both sides and make an independent decision.
If
you do make an application, we can of course continue to communicate during the
28 day consultation period.
Kind regards, Claire
Claire Abdelkader
Police Licensing
Officer
(she/her/hers)
REDACTED
From: REDACTED
Sent:
Wednesday,
November 20, 2024 10:16 PM
To:
Brighton Licensing REDACTED
Subject: Re: Pre-Consultation Regarding Premises License Application for
Pepe’s Piri Piri, Brighton
Dear
Claire,
Thank you for your detailed response
and for providing the city’s Statement of Licensing
Policy and Sussex Police's perspective. I appreciate the insights regarding
late-night operations within the Special Stress
Area and the concerns raised
regarding potential risks.
Having considered your observations,
we would like to propose a compromise for our
application:
Dine-in and walk-in
services: We are willing to close our premises to
dine-in and walk-in customers at 1:00 AM daily.
Delivery operations: We would
continue operating delivery
services only until
2:00 AM, ensuring that our business
supports the needs of our community while minimizing disruption or risks
associated with late-night activity.
We are also keen to demonstrate how we will mitigate any potential risks associated with operating in the Special
Stress Area. To that end, we propose
the following measures:
1.
Enhanced Security Measures:
Deployment of CCTV systems
covering the interior
and exterior of the
premises, monitored in real-time to ensure swift action against any disorderly
behavior.
Implementation
of staff training to manage interactions with intoxicated
individuals, should the situation arise.
2.
Collaboration
with Local Authorities:
A commitment to report any disorderly or suspicious activities to Sussex Police promptly.
Regular communication with local authorities and community groups to
address concerns and adopt best practices.
3.
Controlled Late-Night Access:
Restricting late-night
access to the premises post-1:00 AM for walk-ins and implementing a strict delivery-only model to reduce foot traffic and associated
risks.
We also wish to highlight that other establishments, such as KFC on London
Road, operate in a similar
capacity within a Special Stress Area with licenses extending to 3:00 AM. This precedent
suggests that with the appropriate mitigations in place, late-night operations can coexist
successfully with the goals of the Statement of Licensing Policy. We believe
our proposed closing time of 1:00 AM for dine-in, paired with delivery-only operations until 2:00 AM,
presents a balanced and responsible approach.
Regarding
Ramadan, while we appreciate the use of Temporary Event Notices (TENs) during this period,
our intent is to provide consistent and reliable service to our community
year-round. The flexibility to operate until 2:00 AM aligns with this mission while supporting
a culturally inclusive approach.
We respectfully request that our application be considered on these revised
terms, and we are
happy to discuss
additional steps we could take to further
align with licensing and public safety objectives.
Thank you for your time and understanding.
We look forward to your feedback and are ready to work collaboratively to achieve a mutually agreeable outcome.
From: Brighton Licensing
REDACTED >
Sent:
Wednesday,
November 20, 2024 5:44 PM
To:
REDACTED
Subject: RE: Pre-Consultation Regarding Premises License Application for
Pepe’s Piri Piri, Brighton
Good Afternoon REDACTED,
Thank
you for your detailed response. I would like to make a few observations taking
note of the city’s Statement of Licensing Policy (which I have attached for
your reference) as well as Sussex
Police local crime and disorder knowledge.
Generally
new premises licence applications for Late Night Refreshment, even without
alcohol, in the Special Stress Area (which Lewes Road sits inside) until 02:00
would not be supported by Sussex
Police. Premises open into the early hours of the morning attract their own
unique issues and even if they are not themselves serving alcohol, may have to
deal with intoxicated persons. Would you consider
closing the premises
to walk ins/seated customers at a certain
time daily and moving to a
delivery only operation?
Turning to Ramadan and the late night hours being needed
for that. We have a number of other premises in the city who serve the
community in this way and they use Temporary Event Notices (TENs) to extend
their hours during this time (which historically Sussex Police have approved
but each is dealt with on a case by case basis).
It is highly likely that Sussex Police would raise a
representation to an application on the terms you are currently proposing. The
expectation will be on you as the applicant to show how you would mitigate any
increased potential risk that your premises could bring.
I
appreciate this may not be the answer you were hoping for. You are of course
still within your rights to make the application and have it heard by a panel
of Councillors if Sussex Police do raise a
representation. You will have a chance to present your case and the panel will
make a decision based on hearing all parties points of view/evidence.
Kind regards, Claire
REDACTED
From: REDACTED
Sent:
Tuesday, November 19, 2024 12:14 AM
To:
Brighton Licensing REDACTED
Subject: Re: Pre-Consultation Regarding Premises License Application for
Pepe’s Piri Piri, Brighton
Hello,
1. We will be occupying the ground
floor/ basement. Above us is Ravilious house which is a student accommodation. Here is the link to the site - https://neo.completelyretail.co.uk/media/property/129/129685/CG_56_Lewes_Road_Brighton_ brochure_2024-03-14-10-11-24.pdf
2. The application will be for late-night refreshments (hot food and
drinks) only, as it pertains to Pepe’s Piri Piri. Operating until 2am 7 days a
week is particularly important for us during Ramadan, as this time coincides
with the period when individuals observing the fast need to break it and have
access to nourishing meals. This service will cater to the local community,
including students and residents, by offering a convenient, accessible option
for late-night dining. It will also foster a welcoming environment for those
observing Ramadan while providing an additional amenity for students who often
study or socialize late into the night.
3. Both
4.
Our shop will indeed be open to customers until
2:00 am every day, with the consent and support of Sussex Police.
Extending our hours to 2:00 am is highly beneficial for our franchise as it allows us to serve a broader customer
base, including those who
may seek a late-night meal option. This extended availability aligns with the
needs of our community and enhances
our franchise’s reputation for convenience and accessibility. Being open until
2:00 am is crucial for our franchise model, as it not only increases revenue
potential but also strengthens our brand’s presence and reliability, ultimately
contributing to our growth and success.
5.
We aim to accommodate both dine-in and takeaway
customers. We offer a comfortable seating area (30 covers) for those who wish
to enjoy their meals on-site, while also providing efficient takeaway options
for customers who prefer to order and eat on the go and we also provide
delivery within a 5 mile range radius.
6.
Yes, we will be on just eat / uber eats / pepes app and website
only.
7.
For delivery collections, we will instruct
drivers to park on Caledonian Road in the designated motorbike bay, located
conveniently across from the premises. Alternatively, drivers may use Franklin
Road, directly opposite the shop. This approach is intended to minimize congestion on Lewes Road and reduce
noise pollution for the local community, including students
residing above the premises. We are committed to ensuring our operations are
considerate of our neighbours and the surrounding area. Please feel free to
reach out to me directly via phone or email if you require any additional documents, evidence, or further
information regarding planning approvals for Pepe’s Piri Piri. I am more than
happy to assist with any further requirements to support the application
process.
Kind regards, REDACTED
Sent from my iPad
On 18 Nov 2024, at 15:01, Brighton Licensing
REDACTED
Dear REDACTED,
Thank you for coming back to me so quickly and confirming the
location will be Lewes Road. I have a few further questions around your
business model / how you
see the licence working at Pepe’s please:
1.
Will
Pepe’s occupy the ground floor of the building at 56 Lewes Road? And are the
floors above all residential/flats or are there other businesses operating?
2.
Will
the application be for late night refreshment (hot food/drink) only or for
alcohol sales also?
3.
Will the plan be to have on or off sales or both?
4.
Will the shop be open to customers until 02:00 daily?
5.
Will
customers be able to sit in and consume their food or is it largely a takeaway
style shop?
6.
Will you be operating
a delivery service
from this shop?
7.
If
yes to deliveries – where do you envisage drivers collecting from? The front of
the store on Lewes Road or to the side down Caledonian Road?
I look forward to hearing back from you. Kind regards,
Claire
REDACTED
From:
REDACTED
Sent:
Monday, November 18, 2024 12:40 PM
To:
Brighton Licensing REDACTED
Subject: Re: Pre-Consultation Regarding Premises License Application for
Pepe’s Piri Piri, Brighton
Thank you for
your email
I can confirm that Pepe’s Piri Piri will be located at 56 lewes
road, Brighton (BN2 3HW) underneath the new ravilious house. This will be our first
and only location
in the city. We are currently in the process
of building the shop and have recently received planning approval from
Brighton Council.
We would now like to proceed with our application for a premises
license to ensure everything is in place for our anticipated opening.
Please let us know if you need any additional information to facilitate the application.
Thank you for your assistance. Kind regards,
REDACTED
Sent from my iPhone
On 18 Nov 2024, at 11:46, Brighton Licensing
REDACTED
Thank you for your email to Police Licensing. Before I can come back
to you with any further comment could you please confirm the location/address
of where Pepe’s Piri Piri is in Brighton? Do you have just one location or a
number of outlets?
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online at https://www.sussex.police.uk/report-online
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